Brand Management

Maximizing the recognition and goodwill associated with your business is a key component to achieving national and international success.  Our trademark lawyers work to develop and maintain our clients’ brands at each and every stage of the business, including trademark searches and registration, proactive monitoring to detect infringing uses, and trademark enforcement.

Trademark law requires that you police your mark to preserve its status as a source identifier.  Trademark holders need to be wary of losing their distinctiveness, such as by allowing other uses, which may dilute the mark, or by allowing the mark to become generic for a particular good or service.